Privacy Policy

East Two West LLC Website: e2wusa.com

Effective Date: July 24, 2026 Last Updated: July 24, 2026

1. Introduction

East Two West LLC, a Utah limited liability company (“East Two West,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains what information we collect through e2wusa.com and related communications (collectively, the “Site”), how we use and share that information, and the choices available to you.

This Privacy Policy is incorporated into and forms part of our Terms and Conditions. By using the Site or submitting information to us, you acknowledge that you have read and understood this Policy.

If you do not agree with this Policy, please discontinue use of the Site.

2. Scope

This Policy applies to information collected through the Site, through forms and scheduling tools we use, and through email, telephone, and text communications with us.

This Policy does not apply to information collected by third parties operating their own websites, platforms, or services, including insurance carriers, partner firms, and independent professionals to whom you may be introduced. Those parties maintain their own privacy practices, and we encourage you to review them directly.

3. Information We Collect

3.1 Information you provide directly

Identifiers. Name, email address, mailing address, and telephone number.
Professional and business information. Company name, job title, industry, business type, and similar details.
Financial and eligibility information. General information you choose to share regarding income range, liquidity, business ownership, existing coverage, financial objectives, or time horizon. This information is provided voluntarily to help determine whether a conversation would be useful to you.
Communications. The content of messages, form submissions, questionnaire responses, scheduling requests, and correspondence you send us.
Event and community information. Registration details when you sign up for an event, webinar, newsletter, or community.

We do not request payment card numbers, Social Security numbers, government identification numbers, or detailed medical information through the Site. If a formal insurance application becomes appropriate, that information is collected separately by the applicable licensed professional or insurance carrier under their own procedures and privacy notices, not through this Site.

3.2 Information collected automatically

When you visit the Site, certain information may be collected automatically:

IP address and approximate location derived from it
Browser type, device type, operating system, and screen characteristics
Pages viewed, time spent, scroll depth, referring URL, and exit pages
Date and time of access
Identifiers set by cookies and similar technologies

3.3 Information from third parties

We may receive information about you from advertising platforms, lead form providers, event platforms, email service providers, referral sources, publicly available business databases, and business contact data providers. Where we obtain contact information from such sources, we use it consistent with this Policy and applicable law.

4. Cookies and Similar Technologies

The Site uses cookies, pixels, tags, and similar technologies for the following purposes:

Strictly necessary. Enabling core site functions, security, and load balancing.
Analytics. Understanding how visitors find and use the Site so we can improve it.
Advertising and measurement. Measuring the performance of advertising campaigns and, in some cases, showing relevant content to people who have visited the Site.

Third-party providers, including advertising and analytics platforms, may set their own cookies and may combine information collected on the Site with information they hold from other sources. We do not control those technologies.

Your choices. Most browsers allow you to refuse or delete cookies through their settings. Disabling cookies may affect how portions of the Site function. You may also be able to limit interest-based advertising through the tools offered by the Digital Advertising Alliance at optout.aboutads.info and the Network Advertising Initiative at optout.networkadvertising.org, or through your device settings.

Global Privacy Control. Where required by applicable law, we honor recognized opt-out preference signals, including Global Privacy Control, transmitted by your browser.

5. How We Use Information

We use the information we collect for the following purposes:

To respond to your inquiries and provide the information or materials you request
To schedule and conduct conversations, consultations, and meetings
To determine whether our services or the services of a partner would be a suitable fit for your situation
To send educational content, newsletters, event invitations, and updates
To operate, maintain, secure, and improve the Site
To measure and improve the performance of our marketing and advertising
To personalize content and communications
To detect, investigate, and prevent fraud, abuse, and security incidents
To comply with legal, regulatory, recordkeeping, and supervisory obligations applicable to our business
To establish, exercise, or defend legal claims

6. How We Share Information

We share information in the following circumstances, and not otherwise:

Licensed professionals and partner firms. If you request information or a consultation, we may share your contact and eligibility information with licensed insurance producers, strategy partners, or affiliated firms so they may assist you. We share only what is reasonably necessary for that purpose.
Insurance carriers. Where you elect to move forward, information necessary to request an illustration or submit an application may be provided to a carrier. Carriers handle that information under their own privacy notices.
Service providers. Vendors that operate on our behalf, including website hosting, email delivery, customer relationship management, scheduling, analytics, advertising, event registration, and community platforms. These providers are permitted to use information only to perform services for us.
Legal and regulatory. Where required by law, subpoena, court order, regulatory examination, or other legal process, or where we believe disclosure is reasonably necessary to protect our rights, your safety, or the safety of others.
Business transfers. In connection with a merger, acquisition, reorganization, financing, or sale of all or part of our business, subject to reasonable confidentiality protections.
With your direction. Any other sharing you request or authorize.

We do not sell your personal information for money. However, our use of advertising and analytics technologies may constitute a “sale” or “sharing” of personal information for cross-context behavioral advertising under certain state privacy laws. See Section 10 for how to exercise your opt-out rights.

7. Financial Privacy Notice

Because our business involves insurance and financial services, certain information you provide may constitute nonpublic personal information under the Gramm-Leach-Bliley Act and applicable state insurance privacy regulations.

We do not disclose nonpublic personal information about current or former clients to nonaffiliated third parties except as permitted or required by law, or as necessary to process, service, or administer a product or transaction you have requested. We maintain physical, electronic, and procedural safeguards intended to protect that information, and we restrict internal access to those who need it to perform their duties.

8. Marketing Communications and Your Choices

Email. You may unsubscribe from marketing emails at any time using the link included in every marketing message, or by writing to info@e2wusa.com.

Text messages. Reply STOP to any text message to opt out. Message and data rates may apply, and message frequency varies.

Telephone. You may ask us to stop calling by telling us during a call or by writing to info@e2wusa.com.

Please note that consent to receive marketing communications is not a condition of obtaining any product or service. After you opt out of marketing, we may still send transactional or administrative messages relating to an active request, an appointment, or an existing relationship.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including to maintain a record of our communications with you, to comply with recordkeeping obligations applicable to insurance and financial services, to resolve disputes, and to enforce our agreements. Retention periods vary depending on the type of information and the applicable legal requirement. When information is no longer needed, we take reasonable steps to delete it or render it non-identifiable.

10. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information:

Access and portability. To know what personal information we hold about you and to receive a copy in a portable format.
Correction. To request correction of inaccurate personal information.
Deletion. To request deletion of personal information, subject to legal and recordkeeping exceptions.
Opt out of targeted advertising. To opt out of the sale or sharing of personal information and of processing for targeted advertising.
Non-discrimination. To not receive discriminatory treatment for exercising a privacy right.
Appeal. In certain states, to appeal a denial of a privacy request.

Residents of California, Utah, Virginia, Colorado, Connecticut, Texas, and other states with comprehensive privacy laws may exercise these rights to the extent granted under their state law.

How to submit a request. Email info@e2wusa.com with the subject line “Privacy Request” and describe the right you wish to exercise. We will verify your identity using information already in our possession before acting on a request. An authorized agent may submit a request on your behalf with proof of authorization. We will respond within the timeframe required by applicable law, generally forty-five days, and may extend that period where permitted.

Appeals. If we decline your request, you may appeal by replying to our response with the subject line “Privacy Appeal.” We will inform you of the outcome and, where required, of your right to contact your state attorney general.

11. Data Security

We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. These measures include access controls, encryption in transit where appropriate, and vendor diligence.

No method of transmission or storage is completely secure. We cannot guarantee absolute security, and you transmit information to us at your own risk. Please avoid sending sensitive information such as account numbers or identification numbers by unsecured email.

If a breach affecting your personal information occurs, we will notify you and applicable regulators as required by law.

12. Children's Privacy

The Site is not directed to children, and we do not knowingly collect personal information from anyone under eighteen years of age. If you believe a minor has provided us with personal information, please contact info@e2wusa.com and we will take steps to delete it.

13. Third-Party Links

The Site may link to third-party websites, scheduling tools, event platforms, communities, and resources. We are not responsible for the privacy practices or content of those third parties. Reviewing their privacy policies before providing information to them is your responsibility.

14. Geographic Scope

The Site is intended for users located in the United States, and information is processed and stored in the United States. If you access the Site from outside the United States, you understand that your information will be transferred to, stored in, and processed in the United States, where privacy laws may differ from those of your jurisdiction.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Updates become effective when posted to this page, and the “Last Updated” date above will reflect the change. Where a change is material, we will provide additional notice as required by law. We encourage you to review this page periodically.

16. Contact Us

Questions, requests, or concerns regarding this Privacy Policy or our handling of your information may be directed to:

East Two West LLC Email: info@e2wusa.com Website: e2wusa.com

Please include enough detail for us to understand and respond to your request.